The Chemistry Behind Beauty

Aesthetically, long eyelashes have been a symbol of beauty for many centuries. Psychologists explain that long eyelashes create a contrast between the eye and the eyelid, making eyes visibly larger and thus more attractive. Biologically, eyelashes are protecting our eyes from debris. The eyelash length is influenced by genetics, but other factors can affect it too. 

Choosing the right serum amongst multiple brands available on the market might be challenging. From prostaglandin or peptide-based serums to castor oil, the choices are endless. Each of them comes with pros and cons.

Lash serums almost act as a conditioner for your lashes, and they also reduce breakage; similar to conditioning your hair.

During summer our lashes and brows require extra attention to keep them luscious-looking and protect them from the damage.

While there are multiple lash enhancing serums available on the market, not all are created equal and won't deliver the same results.