The Chemistry Behind Beauty

Lash serums almost act as a conditioner for your lashes, and they also reduce breakage; similar to conditioning your hair.

2020 brings the unexpected even in beauty. Pop glam is back in full swing with some elements of retro and vibrant colour.

During summer our lashes and brows require extra attention to keep them luscious-looking and protect them from the damage.

Cruelty-Free products are generally healthier as they don't contain chemicals like parabens, sulfates, and synthetic dyes. 

While there are multiple lash enhancing serums available on the market, not all are created equal and won't deliver the same results.

The Canadian beauty industry has a long history of cosmetic brands known worldwide for its innovations, transparency, and quality.